In order to set yourself apart from other prospective applicants, it is essential to identify (and state) why you are the best option. Consider developing a professional statement, elevator speech, or personal "brand" (Barbara Reinhold, "Build Your Own Brand"). This statement can be incorporated into networking, resumes, and interviewing.
Imagine yourself entering an elevator where, lucky you, you spot the hiring manager for your favorite company. You have seconds to catch that individual's attention, convince him/her that you are the perfect fit, and prompt a follow-up. What do you say?
A strong, thought-out professional statement concisely (and powerfully) states why you are the one candidate an organization should consider. Consider the following when developing a personal statement:
- What specialty do you bring with you?
- What do you do better than most?
- What are you consistently recognized or known for?
- What are your special accomplishments?
- What are your philosophies and values?
- What are you passionate about?
Write a summary of the top qualities identified in short paragraph form. Leave out personal pronouns, transition words and focus on action verbs.
For example:
Innovative, creative event planner with proven marketing ideas adopted by three collaborating agencies. Increased event participation by 50%, noted as "best event in organization history." Accountability-driven delegator, leader, and team player.
Client-centered approach to consultation, committed to ensuring each client leaves satisfied. Strong rapport and relationship-building skills. Collaborative, engaging, and result-oriented teacher.
