Professional Statements

In order to set yourself apart from other prospective applicants, it is essential to identify (and state) why you are the best option. Consider developing a professional statement, elevator speech, or personal "brand" (Barbara Reinhold, "Build Your Own Brand"). This statement can be incorporated into networking, resumes, and interviewing.

Imagine yourself entering an elevator where, lucky you, you spot the hiring manager for your favorite company. You have seconds to catch that individual's attention, convince him/her that you are the perfect fit, and prompt a follow-up. What do you say?

A strong, thought-out professional statement concisely (and powerfully) states why you are the one candidate an organization should consider. Consider the following when developing a personal statement:

• What specialty do you bring with you?


• What do you do better than most?


• What are you consistently recognized or known for?


• What are your special accomplishments?


• What are your philosophies and values?


• What are you passionate about?

Write a summary of the top qualities identified in short paragraph form. Leave out personal pronouns, transition words and focus on action verbs.

For example:

Innovative, creative event planner with proven marketing ideas adopted by three collaborating agencies. Increased event participation by 50%, noted as "best event in organization history." Accountability-driven delegator, leader, and team player.

Client-centered approach to consultation, committed to ensuring each client leaves satisfied. Strong rapport and relationship-building skills. Collaborative, engaging, and result-oriented teacher.

How to Get a Job When Times Are Tough

I think this is pretty funny. Job searches are hard and can be discouraging. Maybe Pepsi can help us laugh again.

Career Fairs

Career Fairs can be a great way to network and learn about open positions and companies. Many clients I work with approach career fairs casually, much like window shopping or even trick-or-treating. This is a big mistake. Patrons attending career fairs should approach them professionally and come prepared.

1) Dress for an interview. This means a suit or at the very least, wear business casual. This is your first impression and essentially a 30 second interview. Make a professional impression and set yourself apart from ill-prepared competitors.
2) While recruiters bring many goodies and welcome patrons to take them, avoid looking like you are only looking for freebies. Serious job seekers should not leave a career fair with a full goodie bag.
3) Show knowledge and interest in the company. Recruiters take candidates more seriously if they demonstrate understanding and familiarity with the company. Research the companies in attendance in advance, if possible. Most fairs post attendees online or offer recruiter lists ahead of time. Asking, "What does your company do?" does not show a recruiter serious interest.
4) Prepare a 30 second statement about what you can offer the company. This statement should address "What's in it for them?" as well as why you are an appropriate fit for their company.
5) Prepare many copies of your resume, printed on high quality paper for distribution.
6) Remember to smile, be outgoing, friendly, and assertive.
7) Attend alone--or if you attend with a friend, split up. Bringing friends, parents, spouses, or children may give the impression you cannot do the job alone or you have other obligations which may distract from the job.

Attending career fairs can be valuable even if you are not seeking a new job. Preparation and professionalism is essential for a successful career fair.